LIVE COURSE
Learn PPC advertising in a live training course covering keyword research, campaign setup, and optimization. Boost your digital marketing skills and maximize ROI effectively!
15 December 2024
4 weeks, 4 hours a week
Live Online Training
WHO ATTENDS
Whether you are looking to enhance your skills in digital marketing or seeking a career transition from a non-marketing background, this course will provide you with the latest digital strategies and tools, including SEO, social media, and genAI, to help you gain a big-picture perspective. This course is suitable for you if you are:
 COURSE IMPACT
Apply the latest thinking in modern marketing and become equipped to build an effective omnichannel strategy for your organisation.
good for you
Learn from industry experts through videos, curated content, assignments and – on select courses – live faculty sessions.
Experience a journey to suit your schedule with self-paced learning over the course of 10 weeks.
Benefit from the support of a learning manager to boost your development.
Connect and reinforce your learnings with an exceptional group of peers from around the world.
Build credibility with a London Business School e-certificate on completion.
 COURSE IMPACT
Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your audience, how to convert them into customers and how to continuously engage to earn their loyalty.
The Mastering Digital Marketing in an AI World course will equip you to:
Apply the latest thinking in modern marketing and become equipped to build an effective omnichannel strategy for your organisation.
Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your audience, how to convert them into customers and how to continuously engage to earn their loyalty.
OUR FACULTY
Challenge your thinking with our range of online courses for individuals and teams. During this unique digital learning experience, you’ll embark on a self-paced journey with a dedicated Learning Manager over the course of several weeks. We have a variety of courses to suit your individual needs, all of which offer access to the expertise of our world-class faculty, no matter where you are in the world, and an e-certificate on completion.
This course can also be taken as part of the Certificate in Management. Enhance your leadership approach, hone your business skills and curate your own curriculum with a blend of online and in-person learning.
London Business School is collaborating with online education provider Emeritus to deliver this course. Emeritus handles the registration process and will answer any questions you have about the course, and whether it’s right for you. This partnership harnesses Emeritus’ expertise and cutting-edge learning technology, further enabling London Business School’s world-class courses and thought leaders to offer an engaging and collaborative digital format with truly global reach.
The fee for the course is £2,400.*Â
We offer a 25% discount for London Business School Alumni and for those who complete four eligible Certificate in Management or Finance programmes.
London Business School is collaborating with Emeritus to deliver this online course. Please contact our partner Emeritus for more information on fees and discounts.
*Fees are subject to change.
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